CPA networks (or CPA affiliate networks) are generally services in which the advertiser will pay directly for the action conducted (order, sale) on your web site when passing through the supplied traffic channel.

According to marketers, this system is usually perfectly suited for B2C (software downloads, payment for clients, online store purchases) and is not necessarily applicable to B2B organizations.

Can CPA networks work?

The network expert enters into an agreement with a network of blogs, report sites and other online resources to make use of ad units.

The system is similar to participation in the advertising network in Yandex or Google Display Program, but with one difference.

Mutual payments along with partners are made directly to get completed actions on a website.

How Cpa marketing networks work

Then the network owner signals an agreement with an advertiser (usually on paper), specifying the main terms of payment besides clearly specifying the rate every lead.

Reputable disadvantage for advertisers — the fact that the owners related to normal sites usually need a fairly large amount to enter your machine.

Generally there can even be intermediary agents – CPA-network aggregators, which in fact join forces all owners-agents of CPA-networks and resell traffic in the past according to the scheme:

– Traffic resale approach

– Typically the scheme is very simple, and every thing seems to be fair.

– The network consumer buys traffic, catches prospective leads and resells the brings about the seller of goods and expert services.

If there is often the risk of being swindled by a CPA network, there is a kind of “arbitrage” – an aggregator involving networks where one is about to pay for leads and the various is rewarded after paid out leads.


Sales Funnel

– In short, the guideline sales funnel consists of another steps:

guidance Potential customers.

: Unsolicited leads.

– Warm leads.

– Customers.


A comfy lead in marketing can be a conventionally “confirmed” lead.

That is, someone who is a real person who confirms that he is actually a one who made the application.

But he is almost your client.

Typically, a warm prospect might be:

: An interested visitor.

– A competition (who punches in prices, products).

— A person who inquires about the price or checks availability.

That is, even if the personal wants to buy a product from you, they may ask questions.

If you can’t satisfy the customer (or something he doesn’t throughout the product), you will eradicate the customer.

In the affcountry.com/ event the customer is not satisfied with your personal feedback as a supplier or maybe feedback about the product you happen to be selling, you will lose the particular purchaser.

This means that just about any warm lead is nevertheless not a customer.

That is most certainly, the sales funnel is normally inexorable.


We’re a little bit cold about traffic accommodement, about CPA networks.

And buying traffic from “questionable” sources has always been embarrassing.

Although the temptation will be high – for example , most people just need readers for our internet site, and you can get them very cheaply through CPA.

But we still continue being focussed on natural channels to attract site visitors.

So what any conclusion are worth drawing?

Don’t let CPA strategies drive traffic to your site. An individual run the risk of losing work in Yandex for numerous behavioral factors.

Do not create a landing page with a separate domain and do not create a list in services and sites. You run the risk of burning off the position of your site.

It is worth finding the most effective method of payment for every lead. Remember that you are getting leads, but you cannot to accomplish their quality.

Demand to be told regarding the methods of attracting traffic.

Demand the CPA’s legal details, the name of the overseer and the conclusion of the motivation on your terms.

Still, we recommend for you to concentrate in your hands widespread methods of attracting traffic: phrasing on your accounts, SMM using your publishers, blog on your site and SEO under your personal control.